Most agencies pitch rankings and stop there. In the last six months, 34% of our inbound enquiries came from businesses whose organic sessions stayed flat while qualified leads dropped 40 to 60%, while their previous agency kept reporting “rank improvements.” We start somewhere different, with what actually happened to your organic pipeline over the last 12 months, which pages stopped converting, and why traffic can rise while leads fall. Senior strategists work your account from month one, and after 90 days you own every asset we build.
Search itself is shifting. Google AI Overviews now sit above rank one for a growing share of commercial queries in Singapore, and buyers cross-check with ChatGPT and Perplexity before they click. Our DigiMetrics platform tracks rankings, technical health, and AI citations in one view, so decisions run on live data.
About one in three of our new enquiries in the past twelve months came from businesses actively leaving another SEO agency. The reasons are consistent enough that we can predict them before the diagnostic call, and consistent enough that they say something useful about what to look for when evaluating any SEO partner.
Most handover audits show a retainer built around rankings and traffic with no line drawn back to revenue. Our diagnostic opens with the opposite question. Where is revenue coming from today, and where should organic search be contributing more?
Old reports we review run between 40 and 120 charts and ask the reader to do nothing with them. Ours open with three decisions for the month ahead, budget, content, technical, and the data sits behind them.
Google AI Overviews now sit above position one for a growing share of commercial queries in Singapore, and buyers cross-check with ChatGPT and Perplexity before they click. DigiMetrics tracks rankings, technical health, and AI citations in one view, so the strategy moves with where attention has gone.
Clients often ask what they walk away with when an engagement ends. We keep the answer simple. You have visibility into the content, technical work, and reporting throughout the retainer, and we're straightforward about what carries over when the work concludes.
We archive every diagnostic we run. Four hundred audits in, six patterns show up often enough to name.
01
41% of the sites we audit rank on page one and lose the click to an AI Overview quoting a competitor two lines above them. Rank tracking reads healthy, revenue tells a different story.
02
Two in three Singapore sites carry schema that has aged out, discontinued SKUs, 404'd FAQs, pre-move addresses, and AI Overviews quietly stop citing sites whose structured data contradicts the live page.
03
New clients routinely have three to seven pages fighting for the same keyword between position 8 and 22. Consolidated into one page, that cluster typically moves to position 3 to 5 within 90 days.
04
78% of the sites we audit hit green on PageSpeed and a 6-second LCP for real users on Singtel 4G at lunchtime. We benchmark against field data only.
05
Links from guest post networks that also sell to your competitors lose 60 to 80% of their value within 14 months, usually the week Google's next spam update lands.
06
Zero of the 400 audits found a client already measuring citation share across ChatGPT, Perplexity, Gemini, and Google AI Overviews. The businesses that start tracking this year will be the ones getting quoted by 2027.
DigiMetrics is our in-house SEO platform, built by our own team for our own clients and opened to you on day one of the engagement. Twenty-plus tools across three tiers, covering technical audits, keyword mapping, competitor analysis, on-page optimisation, and a GEO+SEO Forensic Audit no other Singapore agency runs.
Most SEO agencies in Singapore stitch together Ahrefs, Semrush, Screaming Frog, and whichever content optimiser their strategist prefers that quarter, and the gaps between those tools are where AI Overview citations quietly get lost.
DigiMetrics runs the full campaign on a single stack, with a GEO forensic layer no other local agency operates.
Seven service lines, priced honestly, sequenced to match your growth stage. Every engagement runs on DigiMetrics, our proprietary SEO and GEO platform covering 20+ tools from technical diagnostics to AI content optimisation. One stack, zero blind spots.
Crawlability, Core Web Vitals, structured data, site health. The layer everything else sits on top of.
GBP optimisation, neighbourhood-level Local Pack tracking, and review compliance.
Multi-site architecture, international SEO, migration risk protocol, and formal QBRs.
Answer-first content structured for both traditional search and AI citation.
Ethical, journalist-led. Backlinks that pass a manual review and survive the next algorithm update.
Diagnostic-first engagement. We tell you what is broken before we tell you what we would do about it.
Live AI citation tracking across Google AI Overviews, ChatGPT, Perplexity, and Gemini.
01
Our strategists work SEO, GEO, and supporting paid search every working hour of the week. Generalist account leads split the same week across paid, social, creative, and SEO, and the calendar always favours the campaign with the loudest deadline.
02
Generalists run a single subscription keyword tool. We run 20+ tools inside DigiMetrics, plus Ahrefs and SE Ranking integrations, plus a GEO forensic layer built specifically for AI citation tracking, all feeding one dashboard.
03
A generalist audit hands you 40 pages of crawler output and a summary. A specialist audit tells you which three findings move revenue in the next 90 days and which 37 sit lower on the list.
04
Google shipped 9 core updates across 2024 and 2025, each moving rankings 10 to 30% within 72 hours. Our team watches every update land and adjusts client strategy by the following Monday.
Every engagement follows a defined SEO process built around six stages, sequenced so each one builds on the last.
Diagnostic & Business Discovery
Keyword Research & Search Intent Mapping
Technical SEO & Site Foundations
On-Page & Content Optimisation
Link Building & Digital PR
Every engagement follows a defined SEO process built around six stages, sequenced so each one builds on the last.
Step 1
We start with your business before we look at your site. This means understanding where revenue comes from, which products or services matter most, and what commercial goals SEO needs to support. The output is a set of business priorities that shape everything from keyword selection to content planning.
Step 2
We identify the keywords your buyers actually use, map them to search intent, and group them into topic clusters. Commercial value, search volume, and ranking difficulty are all weighed against your current domain authority so the shortlist is realistic for your stage.
Step 3
Full site crawl, Core Web Vitals check, indexation audit, schema review, internal linking analysis, and mobile usability. Technical issues are prioritised by impact and addressed before content and link building begin.
Step 4
Existing pages are reviewed and updated against target keywords, search intent, and E-E-A-T signals. New content is created to fill topical gaps, with on-page elements (titles, meta descriptions, headings, schema, internal links) built in from the start.
Step 5
Backlinks are earned through outreach to relevant publications and editorial placements. Focus is on quality and relevance rather than volume, with each link reviewed for domain authority, topical fit, and long-term value.
Step 6
Zero of the 400 audits found a client already measuring citation share across ChatGPT, Perplexity, Gemini, and Google AI Overviews. The businesses that start tracking this year will be the ones getting quoted by 2027.
Every SEO agency shows growth stats. Ours come from named clients across three different industries, with a defined starting point and a documented outcome measured against a pre-engagement baseline.
Enabling Mark leads Singapore’s movement for inclusive employment. Their team came to us with a specific frustration. The right employers, HR leaders, and inclusion partners were googling exactly the topics Enabling Mark speaks on daily, and someone else was ranking for those queries.
That is a surface area problem, not a credibility one. So we spent the first phase fixing the technical foundation that was quietly holding pages back, then rebuilt topical coverage across the site so the search terms that mattered actually pointed to Enabling Mark’s work. A 12-month roadmap covering content depth, backlinks, and structured data kept the work compounding beyond the initial lift.
Twelve months in, the numbers looked like this.
60% of tracked keywords ranking on Google Page 1
34.2% increase in overall website traffic
Collab Asia connects brands with creators across Asia’s entertainment scene. When we started, their commercial problem was blunt. Business enquiries had gone flat, and organic search was contributing almost nothing to a pipeline that should have been ranking for high-intent influencer marketing terms across the region.
Regional influencer marketing is a crowded, well-funded category, so a broad “rank higher” mandate would have wasted three months. We picked coverage battles instead. Existing service pages were rebuilt with high-performing keywords woven back in, target coverage was expanded to match how brand-side buyers actually search, and the site’s information architecture was reworked so search engines could understand the depth behind the surface.
The results came in as two clean numbers.
96% increase in organic traffic
81% increase in ranking keywords
Duke-NUS Medical School recruits MD and PhD candidates from around the world, and student recruitment funnels start on Google long before an application form ever loads. Their brief was specific. Rankings in Singapore were acceptable, but visibility in the US, UK, and Australia was thin on the exact queries prospective students were using, “medical school Singapore”, “biomedical research”, “phd medicine”. Global competitors were winning those searches.
International SEO is not one campaign, it is four. So we built four, each anchored on localised keyword targeting for its market, then layered on-page work across meta descriptions, content structure, and internal linking to reinforce topical relevance. Off-page, we focused on educational and medical backlinks with the domain authority global peers already had.
By the end of the engagement, the search picture had shifted.
157 keyword ranking positions gained
40% of tracked keywords ranking on Google Page 1
DigiMetrics™ brings keyword rankings, organic traffic, competitor performance, technical health, and campaign progress into a single dashboard — with total transparency.
Our success is measured by the growth of our clients. From increasing organic traffic to improving rankings and generating qualified leads, we focus on results that create lasting business value.
Whether you’re just getting started or managing a large enterprise, we offer flexible packages tailored to your business objectives and budget.
The questions below come from actual diagnostic calls. If yours is not covered, our team is happy to walk you through it directly.
Weeks 1 to 2 cover the technical audit and forensic baseline. Weeks 3 to 4 cover keyword mapping, competitor gap work, and first technical fixes. Weeks 5 to 12 run execution across on-page, content, and link building, with live DigiMetrics access from day one.
It is what happens when your page ranks on Google page one and still loses the click because an AI Overview quoted a competitor above it. We restructure content around answer-first formats, tighten schema so structured data matches the live page, and track citation share inside DigiMetrics. Most sites see citation lifts within 60 to 90 days.
DigiMetrics is our in-house platform, built for how we run campaigns and opened to you on day one. It covers 20+ tools across diagnostics, keyword mapping, on-page work, and a GEO forensic layer that tracks AI citations, with Ahrefs and SE Ranking feeding the same dashboard.
GEO stands for Generative Engine Optimisation, the work of getting your business cited inside AI answers on ChatGPT, Perplexity, Gemini, and Google AI Overviews. If your buyers cross-check on those platforms before they click, GEO is already influencing your pipeline. We run it inside every Growth-tier retainer and above.
Yes, roughly 30% of our current retainers are with clients in Malaysia, Indonesia, Australia, and the UK. International SEO, multi-market keyword strategy, and localised content are all supported. PSG grant co-funding applies to Singapore-registered SMEs only.
We work alongside internal teams frequently, and retainers with a strong internal counterpart tend to produce the best results. You handle brand voice and stakeholder work, we handle the technical, content, and reporting layer.
Book a diagnostic call and we will walk you through what is working on your site, what is holding it back, and how SEO services in Singapore can be scoped into a 90-day pilot that fits your business.
