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More than 70% of savvy customers in Singapore use the business mobile application to purchase products or seek services. Majority of the companies in the country are aware of this fact and have invested heavily in smart mobile applications that allow customers to access their online stores seamlessly and place orders securely.
This new trend has led to a sharp increase in the number of mobile ecommerce apps in the country. Competition for exposure and clients has also become aggressive across all industries. Today, we look at expert tips that you can apply in your business today to increase mobile spending.
Introduce a Customer Loyalty Program
Customer loyalty programs have proven to be effective in not only attracting new customers but also motivating them to keep coming back for the same or different products and services. This makes it likely for them to spend more money on your store thereby helping you achieve your profit margins.
According to a recent study, having an intuitive and user-friendly mobile application will make it 59% more likely for your customers to join and take full advantage of the loyalty program. One of the most plausible reasons for this statistic is the mere fact that everyone wants to receive rewards and save money whenever they shop at a particular store.
In addition, 82% of customers say that they are more attracted to the shop that has loyalty programs and mobile app that they can use to shop from the comfort of their homes or while on the go. Take time to come up with a program that will not only benefit your business but also the customers. For instance, you can decide to give clients a 20% discount after making 5 purchases or spending more than $500.
Thanks to advancement in technology, you don’t need to have a team monitoring the number of purchases a client makes – the mobile app will keep the record and automatically give the client the discount once the set threshold is achieved.
Keep Track of Customers Behavior
When operating solely from a brick and mortar store, it is almost impossible to monitor customer behaviour accurately. Luckily, with a mobile application in place, you can record their browsing history to know which products or services are searched more often.
With this information at hand, you will be able to come up with laser-targeted ads as well as discounts for specific segments of your customers. Note that 79% of customers in Singapore are likely to shop at your store if the promotions and offers are tailored to previous interactions.
Note that this strategy does not just apply to potential customers who browse your store and leave without purchasing anything. It is also perfect for clients to make a purchase. For example, if a client purchases a bathing suit, a pair of sandals, and a beach towel, you can set the app to display discounted sunscreen lotion after they make payment.
Request for Feedback from Customers
Requesting feedback from your customers regarding your products, services, and business, in general, is one of the guaranteed ways of showing them that they matter and you care about their needs and perception. This simple but powerful strategy will triple your chances of retaining them.
Use interviews and surveys to achieve this objective. The length of the interview or survey is dependent on the amount of information that you want to get. Ask about your recent promotion and purchases to get a clear perspective of the shopping experience your online store is currently offering. Examples of ideal survey questions are:
- Was the product delivered on time?
- Did you like the packaging?
- Were you satisfied with the shipping timeline?
- How would you rate the quality of our customer care service?
Such specific questions will help you to know the true feelings of your customers as well as to pinpoint areas that need to be tweaked to boost the profitability and sustainability of your business in Singapore. You can also decide to offer incentives such as discounts to customers who take the survey but be vigilant not to violate the set App Store rules.
For instance, you can prompt a client to take a survey for a $20 discount on their next order of $100 or more. This kind of incentive will help you achieve two things – insight about your products and clients will spend more money.
Brand Yourself as an Authority in the Industry
As mentioned earlier, every business is trying to get as many customers as possible in Singapore by investing heavily in advanced websites and mobile apps. Branding yourself as an authority in the industry will help you win the trust and confidence of customers. As a result, they will consider your company the go-to brand whenever they need a product and even spend more money every time they visit the store.
However, establishing your brand as an authority cannot be achieved overnight. Here are wise nuggets that you can apply to get this goal.
- Have a robust social media marketing strategy and engage with your followers at a personal level
- Encourage lots of downloads from the app store, reviews, and ratings. This social proof will show potential customers who are yet to download the app that your brand is legit and delivers on its promises
- Hire social influencers
Concisely, as a well-respected brand that is considered an authority in a particular industry, you can make a strategic decision to increases the prices and still record high sales if the price increase makes sense to the customers. Lots of great ratings, reviews, and tons of downloads will make this possible.
Master the art of sending out relevant push notifications to specific clients who have in the past shopped via your mobile app. You can also create notifications for new customers who just downloaded the app. Be careful not to send out too many notifications lest to annoy the users.
The Touch of Modern is a perfect example of an international brand that has perfected the art of using push notifications to increases their sales. 70% of purchases are made using mobile devices since their website is mobile friendly and two-thirds of mobile sales per month are from their intuitive applications. Notably, 57% of sales are madebym repeat customers.
How do they get this success?
Simple, they use push notifications to notify their customers about their daily discounts and offers as well as flash sales.
Rest assured that with the right mobile ecommerce strategy you could easily boost your conversion rate by more than 50% in less than three months.
Share with us your experience shopping online using a mobile app. Also, if you have a business mobile app, tell us how you manage to increase mobile spending. We look forward to hearing from you.