Much like an answering machine, the prominent function of a search engine is to provide the most instantaneous possible service to its users who, most often than not, are seeking solutions or discovering content on the internet. For every query typed into a search engine, it will crawl and construct an index to display a ranked list of websites relating to that topic or keyword.
More specifically, this index is sorted out according to a website’s level of popularity, relevancy and usefulness based on a specific algorithm. Search Engine Optimisation (SEO) is the process of improving one’s website with regards to its design and content so that it will have a higher chance of being displayed as a top result on the Search Engine Results Pages (SERPs) and eventually attract more organic, or unpaid, traffic.
Contrary to popular belief, SEO is not as simple as having the right keywords on your web page—although this might have been the case when search engine platforms were in infancy. Today, more than ever, search engine algorithms tend to seek a better understanding of user intent and the context of the term that is being searched. Thus, providing more high quality and engaging content on your website will most certainly be helpful to you as well as your potential customers.
SEOAgency is a Singapore’s SEO expert that can guide you along your SEO journey so you won’t feel intimidated by the complications. By reassessing your current website design and marketing efforts, we can find out what are the factors that require improvement and recommend new pathways that will be beneficial to your business. Together, we can boost your search engine visibility and push you further towards the pinnacle of your online success.