Marketing has come a long way, especially with the widespread use of smartphones, and the buzz surrounding social media; it is easy to overlook the need of building an emailing list. To date, email list subscriptions remains one of the best ways to keep your site visitors updated on what is happening and what is new in your industry as well as promote new and upcoming products.
You will have to be smart and apply certain strategies and tweaks to your website in order to automate your list building.
Here are some of the proven ways you can use to automate your list building campaign.
Incorporate Content Upgrade Popups
As much as we love to hate popups, they do work, and a majority of websites has them. Statistics show that they can increase your subscription rate by close to 5%. Popups can be more effective when you add content upgrade to the wording. The best way to gain with the content upgrade popups is by making them page-specific.
However, whether you are creating newsletter subscription popups or content upgrade popups, timing is crucial. You do not want them to appear immediately a user lands on your page. You also do not want to have the popup appearing too late. For best results, allow a few seconds to lapse after the user gets to the page before the subscription request pops up.
Optimize Your Confirmation Page
The sad truth is that most people do not confirm their email to complete the subscriptions. Statistics show that at least 25% of the confirmation emails are filtered and sent to the spam folder. What this means is that you are not getting the conversions you deserve. Sometimes, they might opt not to confirm, or they forgot. However, you can get your users to confirm their subscriptions, by optimizing your confirmation page. How do you do this you wonder?
What most webmasters do is to tell the user that they need to confirm their email in order to subscribe to their newsletter and content upgrades. However, Brian Dean suggests that you re-iterate the benefits of using something more motivational like free tips, updates, and strategies. You also need to include a CTA asking them to confirm their emails. Lastly, give a systematic process on how to confirm their email, this goes to show that you are helpful and it works marvelously, especially when the email was sent to the spam folder.
Give Two Options on Your Bounce Exchange Popup
When seeking to get more people to subscribe automatically, you need a strong CTA. However, you need to follow the KISS (Keep it simple stupid) principle. You have to get your creative cap on, and can ask two questions or provide a phrase with two options. A good example is Timothy Sykes’ phrase ‘STOP BEING POOR AND APPLY NOW’ and ‘No thanks, I prefer to be lazy and eat Cheetos on my couch.’
What this phrases and many more you can find on websites catering to consumers in Singapore make you feel bad when you opt out of joining their emailing list. Studies show that giving two options is better than one, and it increases the chances of conversion by more than 20%. The sillier the alternative like eating Cheetos on a couch will drive more people to take action, and you will have more subscribers than when you only had one option.
Use Social Proof
The nature of the human bangs is that they prefer to get involved in things that other people are interested in; and that includes subscribing to email newsletters. The theory is that if you want more Singaporeans to subscribe to your list, you will need social proof that you have subscribers and the more the better. But, what do you do when you have very few subscribers?
You can use testimonials, and social media is the easiest place to get them. You can add a social media feed section on your website and it will be enough proof to show that your website has traction. A single testimony from a satisfied customer can earn you more subscribers than disclosing the number of subscribers you purport to have.
Identify Your Squeeze Page
Many webmasters have a hard time getting traffic to the content that will convert them from browsers and into subscribers. The trick here is to use the landing page funnel (LPF) technique, which dictates that you first identify the landing pages that have the highest number of conversions. Secondly, you need to design your site to funnel direct the traffic to the pages with high conversion rates.
The easiest way to do this is by creating links to the pages that convert the most at the main navigation section, or a popular articles section. You can also add a subscribe link at the top of the main navigation bar that will take your users to the squeeze page.
Choose Your Words Carefully
How you use words on your site can motivate users to subscribe. Today, the modern browser has seen and read hundreds if not thousands of phrases such as ‘sign up for a free eBook today.’ No matter how good your eBook is, you will not get as many subscribers as you would like to. It is therefore that you pick out words to use on your landing page and popups very carefully.
You can use value terms such as limited time, secrets, advanced, special offer, featured, access, and download, exclusive, among others. You can use them in tandem, but be sure they fit naturally in the context. You do not have to give away anything when trying to automate your list building, but they will increase the value of your newsletter. However, using more than three of these value words makes you look as though you are trying too hard.
Finally, if you have a large number of subscribers already, you can use that to motivate browsers to join your list. If you have well over 5,000 subscribers, this is the trick for you. Coupled with testimonials, and the other tips in this article, you will be able to automate your list building.